Winner :    Brand Impact Awards 2024

                  Gold Award: Technology & Telecoms

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Working as a senior motion designer at the branding agency ZAG we created the motion guidelines for EE's rebrand which is a huge moment in the company's evolution.

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The guidelines and rebrand took a year to complete encompassing everything from retail, online, television and socials.

From R&D to final delivery we developed the motion design principles and guidelines for the brand to use as a springboard to their massive marketing ecosystem.

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We crafted the new logo and symbol animations, created dot behaviours and motion principles, animated new type behaviours, reactions to sound, giving the brand a new elasticity it needs to support it's growth ambitions.

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